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Blogging - A Critical Part of Your Web Business Strategy
Copyright 2005 Stephen Wright
The methods by which we use to contact each other, especially in
internet marketing activities continue to undergo dramatic
transformation. In the not to distant past (only a couple of
years ago!) we kept in touch with customers - existing or
potential new ones, using the telephone, fax machines, direct
mail marketing and even in-person meetings. Today, people expect
more frequent updates, new information, and the latest of
everything. So much so that it is literally impossible to keep
up with this dizzying pace and certainly not on a continuing or
ongoing basis with any consistency. Thankfully, blogging has
come to the rescue. Setting up a blog on your web site - and
having an associated RSS feed - means you can keep in constant
touch with your clients and potential customers. Plus you don't
have to email them and they can get your latest news without
having to visit your web site.
So how does this all work? A blog is really a fancy name for a
web page that gets updated regularly. It's nothing special.
There are several methods of writing 'blogs', but they are
nothing more than computer programs which allow you to easily
update a web page. Far and away the easiest way to start a blog
is with a popular blog website. One example is called
blogger.com.
However, for keeping in touch with your customers, RSS is the
key. RSS stands for Really Simple Syndication. What this means
is that your blog can be automatically delivered to people who
want to read it - you don't have to send it to them and neither
do they have to come and collect it. All they need is the
address of your RSS Feed and their RSS Newsreader can do the job
for them. There are several RSS readers available and new web
browsers incorporate the ability to read RSS feeds and keep them
updated.
Whenever you add new content to your blog, the RSS
Feed
automatically gets updated in everyone's Reader program or web
browser. That means you are guaranteed to be able to keep in
touch with clients and prospects. You don't have to do anything
other than produce the content. Equally, you don't face the
problems of email filters and anti-spam programs blocking your
email. Furthermore, people tend to read RSS Feeds because they
have subscribed to them whereas they tend to ignore non urgent
emails.
After a small amount of basic research and reading, you will
quickly see, there are numerous advantages to Blogs and RSS
Feeds. One of the biggest reasons is that search engines love
them. This is because blogs provide fresh and new content -
precisely the thing that searchers are looking for. Hence the
search engines are actively pushing blogs higher up the search
engine ranking. What this means to internet marketers is that if
you don't have a blog for your business, you are potentially
reducing your chances of a high search engine ranking. You need
a blog nowadays to get noticed by the search engines.
For all the reasons mentioned above (and many, many more),
blogging is essential. Not only does it improve your web
presence, it also means you can keep in touch with clients and
prospects more easily. All the marketing research you can find
will tell you that regular contact with your customers is a
vital component in retaining existing clients, as well as
gaining new business. Don't put it off any longer; it is time to
get your blog going---today!
About the author:
Stephen Wright is President & CEO of InternetMarketing.com Get
everything you need to make money online in "Dotcomology: The
Science of Making Money Online". Includes Over 30 Time-Saving,
Profit-Producing, Influence-Expanding Tools And Software
Programs Absolutely Free at:
http://www.InternetMarketingUSA.com/dotcomology.html
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