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5 Reasons Why Your Site Needs to Publish a News Feed
It seems like everyone is talking about RSS Feeds. They’ve been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their...
7 Powerful Ways to Get One-Way Inbound Links
Copyright© Trent Brownrigg www.work-at-home-jobs-iowa.com I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical...
Search Engine Crawlers and Dynamic Web Pages
There are misunderstandings and confusions in the Search Engine Optimization (SEO) world in regard to search engines indexing of dynamic web pages. It has been claimed that search engine spiders don't index/crawl dynamic web pages well. This...
What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire...
Why You’re Not Blogging - And Why You Should Start Today
Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware...
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Andrea J. Lee
A blog is a type of website. It allows the website owner to easily write
messages that get posted to the site automatically, often in a journal or
diary-like style. A particularly appealing thing about blogs is that your
readers can comment back to your posts fairly easily, and a continuous
stream of fresh conversations result. (This is a good thing.)
Here are three reasons to consider getting a blog:
1.To Replace Your Ezine
If you currently publish an ezine, you may wish to consider replacing it
with a regularly published blog. This means using your blog to publish
journal entries, and then when it comes time to communicate with your
subscriber list, you excerpt some items from your blog, and send those out
as your ezine. This saves you from creating special articles only for your ezine. In many cases it becomes easier for you to write in blog format (short and sweet) so you save time.
Readers enjoy the practical, "reporter-like" nature of blogs instead of
ezines, and gradually come to feel that they are in conversation with you on
a daily basis. You become part of their everyday circle of friends and
associates, which leads to you becoming their natural resource on the topic
of your expertise.
2. To Create a Quick and Dirty Learning Environment or e-Campus
For those who offer TeleClasses or other programs that want to have a
web page of learning resources, links, class notes and audio, etc., a blog
can be a great way to bring together an e-Campus.
If you offer a workshop, coaching/consulting, or even a software solution, and you want to instantly add value to your clients, create a
"client/student resource page" using a blog. This becomes an environment
that the students can play in, study
more, and soak up your materials. Your
clients continue to benefit from your expertise even though you're not
physically there; they do it at their pace, and at little cost to you.
Once again, because blogging makes it easy for you to continually update
your website without mucking around with FrontPage or DreamWeaver, you will
save time and energy publishing to the Internet.
3.) Just For Fun, And To Be Cool
Let's face it, a large part of the reason you're wondering about blogs is
because it sounds cool, right? And new stuff is fun. So why not try it just
because? Sometimes it's enough to try something because it stretches you,
keeps you limber and awake to possibilities. There's nothing wrong with playing, UNLESS you fool yourself into thinking your business is improving, or you're somehow paying the mortgage while you play.
Rest easy, there's no pressure to get a blog. Not getting one won't negatively impact your bottom line. So although the technology can be entrancing, stay focused... what are you selling to who? How is it going?
That said, do stay curious about new technology. Part of your chosen
profession as an online biz owner means modeling for others by staying
abreast of new things.
With that in mind, see some fun blogs at the blog search
engine:http://www.blogsearchengine.com/
About the Author
Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.
Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the
CEO of Andrea J. Lee Group of Companies, she writes, speaks and
consults on Marketing, Internet and Business systems. For more helpful tips,
visit www.39lessons.com
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