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A Free articles marketing campaign is an investment that requires patience
One of the greatest causes for failure in any marketing campaign, is the lack of patience so many entrepreneurs display. In a way it is not really surprising that most of us are not patient. The net is full of instant-fix solutions being advertised...
Blogging for Business - Should You?
Copyright 2006 Peter Tarrida del Marmol
So you've heard that having a blog is a good idea for your
business, but are you sure WHY it's important? Understanding how
blogs operate and how to use them for your business will give
you great...
Google Does RSS or How You Can Benefit From Google's New Sitemaps
Google Does RSS Has Google finally embraced RSS with their new XML powered Sitemaps program? Well, sort of, but it seems more like a hug than a strong impassioned embrace! It does use XML technology which allows for the crawling and updating...
Local Netrepreneur Competes With Central Mall
Local Port Arthur,Tx resident has grown fed up with what he describes as the "shortcomings of our Central Mall". "There isn't any variety,"says Caleb. Local Port Arthur resident William Caleb Rodgers has grown fed up with what he describes as the...
You Cannot Hide From Public Record Search Engines
http://PrivacyNotes.com/privacy_blog/ As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of. This week I stumbled across a free site that is used by journal- ists to do...
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6 Ways To Attract Search Engines To Your Website More Often
Copyright 2004 Priya Shah
http://www.PriyaShah.com
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
Updating and adding to the content on your website frequently will give you an advantage in the search results and also help you expand the number of search terms or key phrases you can get found for.
There are many tools and resources you can use to automate the process of adding fresh, updated content and creating more spider-food on your website.
Here are six ways to add fresh content to your site:
- Weblogs or Blogs
A blog is an online diary or journal. Setting up a blog is easy and the many free blogging services make it possible for just about anyone to get started.
Several blog programs allow your users to create an account and post their comments to your blog, thereby adding more fresh content for you.
I use Blogger.com to create my own blogs like the Number One In Your Niche Blog.
http://www.numberoneinyourniche.com/blog/
- Newsletters or Ezines
Publishing a regular newsletter or ezine is an excellent way to add content at regular intervals and get repeat traffic to your site. Archiving your newsletters online is one way of automatically updating your pages and adding new content.
As an example see the archives of my newsletter online
http://ebizwhiz-publishing.com/archives/
- Content Management Systems
Content Management Systems (CMS) allow you or your website visitors to add, edit or delete content to your website without having to create and format the pages manually.
Article exchange scripts are a type of content management system. There are many zero-cost or open-source content management systems like PHP-Nuke or Post-Nuke, that are often included with hosting packages and require no set up.
Xongoo! CMS is a search engine friendly and zero-cost content management
system
http://www.xongoo.com/contentmanagementsystem.php
Other open-source CMS include PHP-Nuke and Drupal
http://www.phpnuke.org
http://www.drupal.org
- Forums/Bulletin Boards
A forum or bulletin board is an excellent tool for building content and creating an online community that will bring repeat traffic. Many web hosts now provide packages that include bulletin board scripts on your server.
The best part about a forum is that it allows your visitors to build your content for you. However, it does require time and energy, and some technical knowledge to moderate and maintain forums.
phpBB is a popular open-source bulletin system
http://www.phpbb.com
- Reviews/Interviews
Reviewing and publishing a write-up on new products or resources in your field is becoming a favourite technique with affiliate marketers looking to boost their commissions.
It is also an excellent way to get found for the keywords related to the product you review. You can also do regular interviews of experts in your industry and put up the transcript on your site.
My product reviews have allowed me to get high rankings for specific keywords of my choice
http://ebizwhiz-publishing.com/reviews.htm
- RSS or Newsfeeds
RSS is the latest craze in online publishing because it allows syndication of *expert* news and content that is regularly updated at the source.
Using RSS feeds you can enhance your site content without the need to write a single line on your own. Search engines love RSS feeds and are known to spider pages with such feeds more often.
Express RSS is a tool that allows you to add RSS feeds to your site in under a minute
http://ebizwhiz-publishing.com/expressrss.htm
About the Author
Priya Shah is the author of the search engine optimization guide, Number One In Your Niche http://www.NumberOneInYourNiche.com and edits the newsletters Be a Whiz at eBiz http://ebizwhiz-publishing.com and The Glutathione Report http://www.glutathione-report.com
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